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preparation准备theof | 其他 2021-07-09 517 0star收藏 版权: . 保留作者信息 . 禁止商业使用 . 禁止修改作品
1.前期准备
    1.1了解爆款的意义
    1.2分析行业发展环境
    1.3单品生命周期制定计划
2、单品选择
    2.1质量筛选
    2.2价格策略(大众化、平民化)
    2.3利润保证
    2.4库存保证
    2.5其他商品的关联购买度
    2.6起点销量和起点定价准备
3、单品页面准备
    3.1购买记录
    3.2评价记录
    3.3卖点展示
    3.4文案描述
    3.5图片素材准备
    3.6合理的页面逻辑
4、店铺准备
    4.1关联商品准备
    4.2整点转化率准备
5、突破步骤
    5.1提前信息告知
    5.2优惠活动的执行
    5.3基础销量、评价的打造
    5.4外部基础流且的引入
    5.5店内页面引导、客服引导
    5.6直通车引导
    5.7淘宝客推广
    5.8论坛、帮派(体验营销)
    5.9钻展推广
6、效果评估及移改
    6.1了解相关数据
    6.2分析相关数据
    6.3总结经验、分析第二阶段.全店突破

(1. Preliminary preparation
     1.1 Understand the meaning of explosive models
     1.2 Analyze the development environment of the industry
     1.3 Make a plan for the life cycle of a single product
2. Single product selection
     2.1 Quality Screening
     2.2 Price strategy (popularization, civilianization)
     2.3 Profit Guarantee
     2.4 Inventory guarantee
     2.5 Related purchase degree of other products
     2.6 Starting point sales volume and starting point pricing preparation
3. Single product page preparation
     3.1 Purchase record
     3.2 Evaluation record
     3.3 Selling point display
     3.4 Copywriting description
     3.5 Picture material preparation
     3.6 Reasonable page logic
4. Store preparation
     4.1 Preparation of related products
     4.2 Hourly conversion rate preparation
5. Breakthrough steps
     5.1 Advance information notification
     5.2 Implementation of preferential activities
     5.3 Creation of basic sales and evaluation
     5.4 The introduction of external basic streams
     5.5 In-store page guidance, customer service guidance
     5.6 Through train guidance
     5.7 Taobao customer promotion
     5.8 Forums, Gangs (Experiential Marketing)
     5.9 Promotion of Diamond Show
6. Effect evaluation and relocation
     6.1 Understanding relevant data
     6.2 Analysis of relevant data
     6.3 Summarize experience and analyze the second stage. Breakthrough in the whole store)

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