(Automatically building a corporate website is the first step for a company to open network promotion and seek more business opportunities. However, in fact, many enterprises can rarely achieve the expected benefits through the enterprise website despite spending a lot of manpower, material and financial resources. The main factors are: difficult to determine policy users, difficult background management technology, difficult interactive exchange channels, and high website re-promotion costs. "Three difficulties and one high" make corporate website promotion embarrassing, and large investment is difficult to achieve)