(1、 Principles of color designHighlight: the principles of color design tells you the basic knowledge of color, how to obtain harmonious color matching, how to choose color matching that emphasizes design, how to give people a specific impression of color matching and a large number of color matching. Actual cases.2. Principles of color designHighlight: this book compares the specific design cases before and after modification, and analyzes how to make the color matching more effective and expressive; It shows the color matching skills that designers must understand according to the different performance effects and purposes they want to achieve; The color matching design method when the theory can not be applied is introduced; Explain basic color knowledge and easy-to-use Photoshop skills; Publish a special interview with the most active and authoritative designers in Japan.3. Fundamentals of color matching in seven daysHighlight: this book is divided into "color matching preparation" and "color matching practice". "Color matching preparation" mainly helps readers understand the overall effect of color matching and the basic knowledge of color matching - the basic concept of color and the basic principle of color matching; On this basis, it explains the method of creating the picture atmosphere and how to express the theme with the feeling of color.4. Complete introduction to graphic design color matchingHighlight: Taking the color matching principle as the starting point, the complete introduction to graphic design and color design strives to integrate scientificity, theory, foresight, knowledge and practicability. This book has a clear point of view, pictures and texts, lists a large number of color cases and color matching schemes, and combines the characteristics of graphic design cases to grasp the pulse of the times, so as to provide a positive reference for readers in the field of graphic design5. Photographic composition and color designHighlight: photographic composition and color design. Through more than 600 photos and nearly 200 schematic diagrams, the concept of point, line, shape, color, contrast, composition, design and other concepts in photography are thoroughly explained, as well as how to use relevant technologies to improve the quality of photos. expressiveness. Photography composition and color design will become a valuable reference for photographers, professional photographers, practitioners and critics of other visual arts.6. "Think like an artist III: Betty's color"Highlight: explain the color matching skills and the symbolic meaning of color easily. It is a necessary tool for painters, art lovers and people engaged in design work.7. Color book for all - Fundamentals of design and color matchingHighlight: through the author's original examples and selected representative works, this paper explains in detail the five principles of color design and the color selection methods of two key words, and introduces how to break through the existing forms and habits of color matching ideas to achieve self-improvement.8. Color psychology in designHighlight: this book shows the design cases of posters, signboards, store display, advertising design, home design, clothing design, packaging design and so on. It integrates the theory into the design, so that readers can master the application points of color psychology in design. Color psychology in design is suitable for readers engaged in design work in various fields.9. Color scienceHighlight: on the one hand, the author scientifically demonstrates and explains in detail the basic components of color, such as the principle, essence and color matching of color. On the other hand, the author scientifically demonstrates and explains in detail the application of color in different fields, including enterprise logo color design, and systematically studies advertising color design, architectural color design and clothing color design. At the same time, the author grasps the macro view of color from the height of sociology.10. Color perceptionWhy you need to go: according to Joseph Albers, the interaction of colors (1963). Color learning intuitively shows the gap between objective facts and subjective perception - the psychological factors of viewing. It is about the philosophy and psychology of "seeing". The proof of visual subject is different from scientific proof. What it tries to do is not confirmation, but subversion. Although the visual effect we see is real and not deceptive, it is essentially similar to a magic show.11. Color and lightHighlight: color and light: a guide to realistic painting first describes the use of light and color in traditional painting through the review of master works. Then it discusses the light source, the influence of light on shape, the elements of color, the relationship between oil painting and pigment, color, how to mix pigments, the influence of different surfaces on light and color, and various atmospheric effects.12. Characteristics of colorHighlight: when reading color anecdotes at will, you can easily grasp the psychological effect, symbolic effect, cultural effect and political effect of color in its typical meaning. After understanding these effects, you are free to use various colors.13、 Color artHighlight: Johannes Eaton (1888-1961) devoted his whole life to the completion of his monograph the art of color. He will introduce and study the law of color from the perspective of subjective feeling and objective principle, and explain color incisively and vividly Many art colleges still list this book as a necessary textbook, which is a good choice for learning color knowledge.)
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