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the项目销售projects | 家庭/个人应用 2022-08-26 50 0star收藏 版权: . 保留作者信息 . 禁止商业使用 . 禁止修改作品
随着市场逐渐向高端用户转型,企业为了实现继续高成长,行业纵向深入及大项目销售逐步成为企业的整体办公方向。大单项目能否销售成功,关系重大,但是基于目前企业销售项目管理状况,大家对大项目的销售管理还是过于随意,存在以下几个问题:1、项目预测签约率低,不能按时达成,造成阶段性销售目标完不成;2、销售数据不清楚。基于此大家急需搭建销售赢单模型,这样的话就可以让大家清楚的认识,哪些项目有望拿下,哪些项目可能失去。基于企业目前项目状况,赢单模型整体划分标准为招标和非招标,非招标项目以与最终用户成交合同金额25万为零界点

(As the market gradually transforms to high-end users, in order to achieve continued high growth, the vertical in-depth industry and the sales of large projects have gradually become the overall office direction of the company. Whether a large-scale project can be successfully sold or not is of great importance, but based on the current state of enterprise sales project management, everyone is still too casual about the sales management of large-scale projects. There are the following problems: 1. The project is predicted to have a low contracting rate and cannot be reached on time, resulting in The staged sales target cannot be achieved; 2. The sales data is unclear. Based on this, everyone urgently needs to build a sales win model, so that everyone can clearly understand which projects are expected to be won and which projects may be lost. Based on the current project status of the enterprise, the overall standard of the winning model is bidding and non-bidding. For non-bidding projects, the contract amount with the end user is 250,000.)

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