(What is the meaning of website traffic UV? What is traffic UV/PV/IP? Let’s talk about PV first: yahoo calculates basic data to define PV (visit volume): that is, PageView, that is, page views or clicks, every time the user rewrites it is calculated once. UV (Independent Visitor): UniqueVisitor, a computer client visiting your website is a visitor. The same client within 00:00-24:00 is counted only once)