(The function of the website forum is divided into two parts, one is to provide customer service for users through this way, and the other is to gather the popularity of the website and convert these popularity into selling customers together. Therefore, regarding these two intentions, on the one hand, it is necessary to do a good job in customer service consultation and interactive exchanges on the forum, and on the other hand, it is necessary to provide sufficient content for the forum to attract users to participate, and to increase popularity and promote sales during the interaction process.)