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themarketing营销and | 邮电通讯系统 2022-07-02 84 0star收藏 版权: . 保留作者信息 . 禁止商业使用 . 禁止修改作品
Adworld互动营销S界历经10年12届的沉淀,已成为大中华区互动营销领域最具规模和影响力的开放性交流平台。Adworld2012
夏是业界对上半年营销工作的盘点、修正,发力2012的重要一环,因此本届大会的核心活动将围绕行业焦点展开,2012年互动营销领域迎来开放年,营销成本效率驱动、竞争驱动、技术驱动三种核心力量促动洗牌;跨屏、跨媒介整合营销成为大品牌的重点诉求,用户进入多屏化生存时代,提供多终端一体化体验是承接客户需求的必然;同时营销云浮现,数据流成业务流依托,决胜数据,营销流开始架构在数据流的基础上,而大数据流的大发展让营销流若隐若现。

(After 10 years and 12 sessions, adworld interactive marketing world has become the largest and most influential open communication platform in the field of interactive marketing in Greater China. Adworld2012
Summer is an important part of the industry's inventory and revision of marketing work in the first half of the year and the launch of 2012. Therefore, the core activities of this conference will focus on the industry focus. In 2012, the field of interactive marketing will usher in an open year, and three core forces, namely, marketing cost efficiency drive, competition drive and technology drive, will promote the reshuffle; Cross screen and cross media integrated marketing has become the key appeal of big brands. Users enter the era of multi screen survival, and providing multi terminal integrated experience is inevitable to meet customer needs; At the same time, the marketing cloud appears, and the data flow becomes the business flow. Relying on the decisive data, the marketing flow begins to be based on the data flow, and the great development of big data flow makes the marketing flow looming.)

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