(After 10 years and 12 sessions, adworld interactive marketing world has become the largest and most influential open communication platform in the field of interactive marketing in Greater China. Adworld2012
Summer is an important part of the industry's inventory and revision of marketing work in the first half of the year and the launch of 2012. Therefore, the core activities of this conference will focus on the industry focus. In 2012, the field of interactive marketing will usher in an open year, and three core forces, namely, marketing cost efficiency drive, competition drive and technology drive, will promote the reshuffle; Cross screen and cross media integrated marketing has become the key appeal of big brands. Users enter the era of multi screen survival, and providing multi terminal integrated experience is inevitable to meet customer needs; At the same time, the marketing cloud appears, and the data flow becomes the business flow. Relying on the decisive data, the marketing flow begins to be based on the data flow, and the great development of big data flow makes the marketing flow looming.)
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