(1. If it can drive sales, it is a good copywriting. If it cannot drive sales, it is a bad copywriting. 2. The course integrates the copywriting experience summed up by the masters, colleagues, and multiple cooperative teams who led me to get started. These experiences are of great value. 3. The team found in many practices that many traditional copywriting experiences are not suitable in this era, and there is another way to play in the new media era. 4. The course will start with the overall structure of sales copywriting and writing details, and give detailed and systematic explanations. 5. On the basis of copywriting, the course will incorporate a series of dry goods such as [Consumer Behavior] [Consumer Psychology] [Business Strategy] [Price Strategy].)