(In the era of big data, data represents business opportunities. However, in the face of hundreds of thousands or even millions of data, many people feel at a loss as to how to effectively use and mine the available information. To this end, senior data analysts use SPSS Modeler as the analysis medium to share with you the systematic process of data mining and analysis, simplify the cumbersome source of original data, and let the data provide information support for marketing planning.)