(This book consists of ten chapters. From topic finding and topic selection to the quality of new media people, it systematically introduces the writing logic and methods in detail, such as common mistakes in topic finding, how to find good topics from hot spots, 8 popular style templates, 6 emotions that trigger readers to forward, how to write golden sentences, how to contribute to well-known media such as people's daily, readers, ten point reading and insight. Each chapter has rich and vivid cases, which are easy to understand and help readers quickly master writing skills.)