(1. A good copy that can drive sales is a bad copy. 2. The course integrates the copywriting experience summarized by the masters, colleagues and multiple cooperation teams who led me to start. These experiences are very valuable. 3. In many practices, the team found that many traditional copywriting experiences are not suitable for this era. There is another way to play in the new media era. 4. The course will start with the overall structure and writing details of sales copywriting and give a detailed and systematic explanation. 5. On the basis of copywriting, the course will integrate a series of dry goods such as [consumer behavior], [consumer psychology], [business strategy], [price strategy].)