(In the Internet era, new media operation is an important position of marketing. While mastering the strategies of increasing fans and attracting traffic, we also need to understand the operation and layout of the new media platform. This course will analyze the layout of the new media matrix, share the gossip formation methods of new media operation, teach students how to quickly grasp the hot spots, create popular funds, master the operation of wechat applet, and promote the realization of enterprise marketing objectives by equipping advanced new media operation skills.)