爆款文案练习手册视频课程
文案能力几乎是所有需要接触文字的职场人士必备的技能，也是品牌、营销、4A广告、新媒体运营、文案策划乃至产品等岗位的核心竞争力。老师会告诉你写好文案并不难：现在的屏级文案其实就是经典案例的二次创意，99%的获奖文案创意只用了6个模板，包括例子，going走极，展示结果，竞争，跨纬度，玩直播。在这门课程中，他将结合自己20多年的文案创作经验，数十年的文案教学经验，并结合奥美、盛世长城等。萨奇等国际4A公司文案培训经验，全方位提升你的文案能力。(Copywriting ability is an essential skill for almost all professionals who need to be exposed to words, and it is also the core competitiveness of positions such as branding, marketing, 4A advertising, new media operations, copywriting planning, and even products. The teacher will tell you that it is not difficult to write a good copywriting: the current screen-level copywriting is actually the secondary creativity of classic cases, 99?f the winning copywriting ideas only use 6 templates, including examples, going to extremes, displaying results, competition, Cross-latitude, play live broadcast. In this course, he will combine his more than 20 years of copywriting experience, decades of copywriting teaching experience, and combine Ogilvy & Mather, Saatchi & Saatchi, etc. The copywriting training experience of international 4A companies such as Saatchi can improve your copywriting ability in an all-round way.)
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