鹅厂数据专家带你做专业的用户研究
用户研究是以用户为中心的设计过程的第一步，是了解用户并将他们的目标和需求与组织的业务目标相匹配的理想方式。用户研究的主要目的是通过对用户任务的研究，帮助企业明确产品的目标用户群，明确和提炼产品概念，使用户的实际需求成为产品设计的依据操作特征、直观特征、认知心理特征。定位，让产品更符合用户的习惯、体验和期望。(User research is the first step in the user-centered design process and is an ideal way to understand users and match their goals and needs with the organization's business goals. The main purpose of user research is to help companies clarify the target user groups of products, clarify and refine product concepts, and make the actual needs of users become the basis for product design. Operating characteristics, intuitive characteristics, and cognitive psychological characteristics. Positioning to make products more in line with user habits, experiences and expectations.)
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