转化率—电商运营核心思维与实操案例
《转化率——电商运营核心思考与实践案例》是一本直指网络零售核心的书。通常，人们谈转化率时，只考虑价格因素，拼命打价格战；或者只注重视觉呈现，而盲目地换页；顶多考虑开箱体验，不断更换包装。其实影响转化率的因素很多。对于不同的产品，每个维度的重量是不同的。 《转化率——电商运营核心思维与实践案例》借用古人行医中的“望、闻、问、切”四个字，从品牌结构、视觉呈现、服务四个维度制度，智库建设。结合大量原创案例，可以有效帮助电商创业者提高转化率，获得利润。中小型企业主，特别是自营企业，可以在本书中全方位“照照镜子”，弥补自己“野法”的不足，系统地提升自己的经营管理和设计能力.美工、运营、策划等岗位在这里都可以看到自己的未来，可以系统地提升自己，而不是单独突破某个软件，或者只开火车。
("Conversion rate - the core thinking and practice case of e-commerce operation" is a Book directed at the core of online retail. Usually, when people talk about conversion rate, they only consider the price factor and fight a price war desperately; Or only pay attention to visual presentation and change pages blindly; At most, consider the unpacking experience and constantly change the packaging. In fact, there are many factors affecting the conversion rate. For different products, the weight of each dimension is different. "Conversion rate - core thinking and practice cases of e-commerce operation" borrows the four words of "look, smell, ask and cut" in the ancient practice of medicine to build a think tank from the four dimensions of brand structure, visual presentation and service. Combined with a large number of original cases, it can effectively help e-commerce entrepreneurs improve the conversion rate and obtain profits.Small and medium-sized business owners, especially self-supporting enterprises, can "look in the mirror" in this book to make up for their lack of "wild law" and systematically improve their management and design ability Art, operation, planning and other posts can see their own future here, and can systematically improve themselves, rather than breaking through a software alone or just driving a train.)
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